Backlinks arguably have the biggest impact on a website's SEO. The more inbound links you have that point to your website from other resources, the better it will be for you. The links you see on your website are called internal links and outbound links. Internal links are links that you see on a website that take you to another website on the SAME domain.
These links allow viewers to stay on your page for longer, as they are redirected to your website. As a result, it increases the authority of your website, which contributes to ranking. External links, or what we like to call “outbound links”, are links that take you to another domain while you're browsing a particular website. This type of link is often used to provide viewers with more explanations provided by other website owners.
An external link is considered to be the most important criterion that will help you position yourself. Why is an external link important? It is believed that external links cannot be unfairly controlled. Manually obtained links are links that are obtained through efforts. What do I mean by that? You have to spend time and energy getting in touch with other website owners and bloggers to link and highlight your page.
It's the same concept as external links. If you receive links from other websites, this indicates to search engines that your website is relevant and of good quality. Both types of web links are considered good links. What do I mean by good? Do I mean that there are also bad backlinks? The answer is yes.
Self-created links designed to trick search engines are called. It's important to have a good understanding of the types of links you can create, as well as to understand the technical aspects of links. This will provide you with a solid foundation so that you can evaluate the value of different types of links and determine which ones are best for you. These types of links can have the same weight as the editorial links you haven't asked for, but they have the small drawback that you have to work hard to get them and go after them.
For example, you can create a survey about the industry and promote it to journalists who think the ideas are interesting enough to write about them and link them together. This is an example of a link published in an article, but you have actively promoted the content to the journalist. Although this is not always the case, these types of links tend to come from low-quality sources and, in general, they are the ones that Google does not want to account for. This is because you create them and, in fact, promote yourself, which is not what Google is looking for to determine which websites deserve to rank better.
Because these links are not editorially provided, they inherently have less weight than other types of links. In the past, they've been useful for some SEOs working on certain websites, but now you have to be very careful when implementing them. Many techniques like these are the ones that Google has attacked over the years, and websites have been penalized for exaggerating. The types of links you choose to include in your strategy should depend on your existing link profile, but in general, you should avoid links that aren't provided in an editorial way.
Instead, you should focus on tactics that will provide you with editorial links that add value to your website and business. If you want to quickly identify if a link uses the nofollow attribute or not, you can do so with MozBar, which will automatically highlight these types of links on any page. Editorial descriptions that contain a link to your site and embedded within high-quality, relevant material are the perfect backlink. A concrete company linked to a bakery company is exaggerated, but a cupcake company that links a company that rents inflatable houses makes sense.
That said, you should know the attributes and do your best to create a variety of links to your website. According to Google, linking is one of the most important factors in achieving high rankings, you must understand how to use external links to your advantage. For example, if you have the opportunity to place a link on a very relevant website with a lot of traffic that could send you customers, you wouldn't say no to it because the link will be nofollow. While the company's reputation has deteriorated over the years due to risky tactics that no longer work, link building isn't a bad word.
Users can freely add links to each of these places and, due to their size, it's not really practical to moderate each of those links. As the name suggests, self-created links are links created by the owner of a website to trick search engines into believing that their links are relevant and important. Keep in mind that there is no easy way to create links and not all types of links will make sense for all types of businesses. In the image above, HubSpot's article on the best digital marketing tools doesn't link to a competing article, but rather links to specific tools, such as Ahrefs, that support the article.
If you look at link building from this perspective, you'll be more successful and get higher-quality links that can increase your SEO value forever. So, it's better to get ten links from 10 different websites instead of 100 links from the same website. .
